Startup Success program empowers Penrith startups and small businesses for growth and innovation

Startup Success, an initiative aimed at powering up local startups in the Penrith region, celebrated its successful completion last month. 

The program, delivered by the Sydney School of Entrepreneurship (SSE) in partnership with, and funded by Penrith City Council, provided participants with the essential skills and mindset needed to overcome common barriers to business growth and success.

Startup Success was designed to build the capacity of Penrith startups, particularly those in the early stages, by addressing crucial skill gaps. Over a 6-week period, participants engaged in a series of six workshops delivered by industry experts covering topics including:

• Small Business Startup
• Test Your Business Idea
• Structuring Your Small Business Startup
• Building a Customer Base
• Finance and Funding, and
• Present Your Small Business Startup

Penrith Mayor Todd Carney highlighted the significance of the program. "Council is currently developing an economic development strategy that provides a framework for attracting investment, supporting businesses and creating more local jobs in the area,” Cr Carney said.

"Startup Success has given participants the skills and knowledge they need to run their own businesses and get their first customers. We hope that by doing that, they can take control of their careers and live closer to home, enjoying everything that our city has to offer."

The program featured two live 3-hour workshops with industry mentors, providing individualised mentoring, consultation, and feedback. Participants also had the opportunity to attend SSE’s Small Business Month panel discussion on 25 October. In recognition of their achievements, participants earned digital micro credentials for each completed workshop, with a Startup Success Master badge awarded to those who completed all six.

Program participant Soo Lee: "Startup Success has exceeded my expectations. It's realistic and down-to-earth, providing industry-level learning. I’d recommend it to anyone thinking about running a business."

Program participant Kevin Zhang: “As a data analyst with a business idea, I was unsure of how to get started. This program provided practical guidance on launching a business but also shaped my mindset. Now I am thinking more like an entrepreneur!”

Dr. Sarah Jones, SSE CEO: "The Startup Success program aligns perfectly with SSE's commitment to fostering innovation and entrepreneurship. We are proud to support the growth of startups and small business, and to play a valuable role in contributing to the economic prosperity of the Penrith region."