Applying for Sponsorship

Major Events:

• Event must take place in the Penrith Local Government Area
• Ability to increase tourist visitation to the City of Penrith including intra and interstate visitors.
• Demonstrate the ability to deliver a significant and measurable economic and/or social benefits to the city.
• Ability to facilitate community involvement in events/activities.
• Ability for the event to add to the diversity of the City’s event calendar.
• Ability to incorporate strategic and targeted marketing practices into event planning and implementation.
• Capacity for the event to be an ongoing event.
• Involvement of and consultation with local businesses, artists and community groups.
• Establishment of partnerships to achieve recognition for Penrith.
• Acknowledgement of Penrith City Council’s sponsorship via all advertising and marketing.
• Must possess current public liability insurance to the value of $20 million.

Penrith City Council will not consider applications where the proposal is for:

• Events that take place outside the Penrith Local Government Area
• Retrospective funding or funding budget deficits.
• The event is not open to the general public.
• The organisation making the application has not fulfilled previous sponsorship obligations, including provisions of an appropriate post event evaluation report.
• Fundraising events or organisations who’s main role is to fundraise.
• Your proposal is for funding towards the operating costs associated with running an organisation.

Suitable sponsors for Major Events

Council will ensure that sponsor’s (including subsidiaries or parent companies):

• are reputable organisations or bodies
• objectives, values, mission and/or products do not conflict with council’s values or strategic plan, and
• goods or products would benefit council and/or general public and be of the type and quality that Council require.

Unsuitable Sponsors

Sponsorships will not be accepted from:

• previous sponsors that have not fulfilled their previous requirements,
• those who are in administration, liquidation, insolvent or bankrupt,
• any party engaged in current or pending legal proceedings involving Council,
• sponsors, where a proposed agreement could contravene any relevant legislation that Council is subject to,
• sponsors where the proposed arrangements could give rise to a conflict of interest on the part of Councillors, the Council or our employees,
• those involved in the manufacture, distribution and wholesaling of tobacco related products, pornography and addictive drugs,
• those found guilty of illegal or improper conduct by ICAC or any other legal authority, and
• those involved in the political arena.

General Selection Criteria for the provision and receipt of Sponsorship

Council will assess all applications for providing or receiving sponsorship in relation to the following criteria:

• Costs and benefits to Council, e.g. managing smaller sponsorships may cost more than the actual benefit to the Council
• Sponsor’s ability to meet Council’s requirement/s
• The suitability and the feasibility of the arrangement and the resources required.
• Actual or potential conflicts of interest between the potential sponsor and council.
• Environmental or sustainability impacts to the city.
• Strategic benefit.
• The corporate reputation and products of the sponsor.

The event organiser must submit a completed Events Application form and detailed business plan 12 weeks prior to the event. This must include a copy of their public liability insurance to a value of $20 million dollars.

Prior to submitting an application, please contact This email address is being protected from spambots. You need JavaScript enabled to view it. to discuss your event proposal.

Major Event applications can be from $1,000 onwards and can be emailed to This email address is being protected from spambots. You need JavaScript enabled to view it.

Read our Sponsorship Guidelines for Major Events: Major Event Sponsorship Guidelines.pdf

Fill in a application for Major Event Sponsorship: Application for Major Event Sponsorship.pdf