New experience trails to drive visitor growth

Friday, 13 September 2019

Penrith’s adventure attractions, natural features and high-quality food offerings are profiled in a series of new experience trails developed to entice visitors to explore more and stay longer in the region.

The flavour, adventure and nature trails are a collaboration between Penrith, Blue Mountains and Hawkesbury Councils to promote the region as a destination, attract more overnight visitors and boost the local tourism economy.

The new trails include a three-day, two-night driving itinerary taking in all three areas with maps, distances, suggested stops and travel tips for visitors to use as a guide to explore the region and enjoy a variety of experiences. 

Penrith Mayor Councillor Ross Fowler OAM said the trails were developed in response to visitor patterns, and research identifying transport as an opportunity to grow regional tourism.

“Transport plays a major role in growing regional tourism. We know visitors are seeking new and more convenient ways to get to, and travel around, regional destinations and the new experience trails can offer them that,” Cr Fowler said.

”From fresh produce to natural features and adventure attractions; these trails offer visitors a rich diversity of experiences and the short distances between locations makes our region the perfect driving destination.”

“Penrith’s ‘Not Your Usual’ campaign with Destination NSW and the collaborative ‘Wake Up With’ campaign promoting Penrith, Blue Mountains and Hawkesbury, successfully positioned Penrith as an attractive destination to visit with family and friends and we are already seeing positive results from these activities.

“Council is committed to investing in tourism because it is vital to our local economy and we anticipate the success of our recent campaigns and activities will deliver strong outcomes for the local tourism industry, “Cr Fowler said.

Cr Fowler said he’s looking forward to welcoming more visitors to Penrith as part of their tour of the region.

“We are excited to welcome more overnight visitors to our region on one of the new driving trails and invite them to discover what makes Penrith such a great flavour, nature and adventure destination.”

The experience trails are available to view and download from the Visit Penrith website.

Photo Credits: Destination NSW

Information contained within this news release was correct as at Friday, 13 September 2019.